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Wabi-Sabi - Why It’s Our Company Motto And What It Means To Us

Wabi-Sabi - Why It’s Our Company Motto And What It Means To Us - Vintage Superstore Online

Wabi-Sabi is a Japanese saying and it translates to: “Embracing Imperfections to Celebrate Uniqueness”

At The Vintage Superstore Group, we're all about living the Wabi-Sabi way! Why chase perfection when you can celebrate the unique charm and character in every piece of vintage clothing we have to offer?

Wabi-Sabi is Our Motto!

Wabi-Sabi isn't just a concept; it's our company style! It's the magical essence that makes each piece of our vintage and thrifted clothing extraordinary. We adore those minor flaws and imperfections because they each tell a unique story – a story of experiences and a life well lived (SO FAR). 

The Beauty in Imperfections:

Imagine this: a beautiful pair of Levi’s jeans (that are probably 60+ years old) with a small knee rip or a 1990s Nike Sweatshirt but it has a hint of fading or small mark. Instead of seeing flaws, we see beauty and a story. We see the traces of life and time that has passed through these garments, making them individual and special. We believe that every single item to come through our warehouse is entirely unique and we will never see it again.

Giving Clothes a New Lease on Life:

When you shop with us online or in store, you're not just getting vintage clothing; you're getting a piece of history, a treasure with its own personality. We lovingly embrace these minor flaws when we see them because they add character, making each item one-of-a-kind. We sell our clothing for extremely affordable pricing and strive to supply global needs and families with pre-loved wardrobes for minimal costs. It can cost up to £500 to kit out an entire family with clothes from the high street now (on the cheap side), from us you can get 20 mixed items for a family of 4 for just £100…

The Joy of Renewal and Rediscovery:

Our mission is simple: to give pre-loved clothing a new lease on life to as many people on the planet as possible. Through your support, these clothes get a chance to shine again. They have come all the way over from America to then head back out into your corner of the woods with our global shipping option.

Join our Wabi-Sabi Movement with Us!

By choosing to shop with Vintage Superstore, you're not just getting unique & unbeatably priced clothing; you're becoming part of a movement – a movement that celebrates individuality, embraces imperfections, and reveals the joy of giving old garments a brand-new adventure whilst we all chip in to help save the planet in our own collective way.

Our Conclusion: Wabi-Sabi + Circular Fashion Results In A Positive Global Impact 

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